A recent post on Korea’s popular online forum Pann has become the center of a heated debate after questioning the staying power of top girl group NewJeans.
Titled “Looking at NewJeans, popularity really is just a moment” — the post gained traction for its raw tone and provocative claims. The original poster wrote bluntly, “It’s all just horseshit — nothing lasts forever.”
That no-filter sentiment quickly divided netizens, with some agreeing that NewJeans‘ momentum has slowed, while others fiercely defended the group’s continued success and cultural impact.
NewJeans, known for smash hits like “Hype Boy” and “Ditto”, once led the fourth-generation K-pop wave with a refreshing Y2K aesthetic and minimal media exposure. But after recent controversies surrounding their agency ADOR and its conflict with parent company HYBE, the group has remained relatively inactive, prompting speculation about their future trajectory.
Here’s a snapshot of the top-voted comments from the thread:
- “I think they’d still be popular if they made a comeback.”
- “Even if you work hard, it’s hard to maintain popularity. If you’re inactive for too long, it can’t be helped. Other idols are working hard while you’re not.”
- “Their debut song Hype Boy is still on the charts. This post is just mindless doom-posting lol.”
- “NewJeans is over.”
- “Fact is, they still sell the best among HYBE girl groups.”
- “So it’s not just NewJeans—LE SSERAFIM also fell off after Coachella lol.”
As one of the most commercially successful and trend-defining girl groups in recent years, NewJeans‘ next move will undoubtedly be watched closely. Whether this Pann post is premature doom-saying or an honest reflection of K-pop’s fast-paced fame cycle remains to be seen.
